
Advisory Beyond Management|Southern California
An operator’s track record. Tested at scale.
- 20+years in real estate
- 8,000+residential units
- ~3Mcommercial sq. ft.
- $2B+in real estate value
- 12+acquisitions integrated
Figures reflect Greg De Rubeis’ executive operating track record before founding Meritas.
Growth adds doors. Expertise drives margin.
Independent advisory for the people who own, run and invest in Southern California real estate.
Three paths. Which describes you?
Meet the founder
Greg De Rubeis
Founder & Managing Principal · California Real Estate Broker
More than 20 years on every side of the table: asset manager for private ownership, investment broker and, most recently, Executive Vice President of Real Estate at a premier Los
He founded Meritas to deliver what he saw missing: clear information, candid advice and real
Figures describe Greg’s roles before founding Meritas, not Meritas results.
An owner’s focus on investment performance, paired with an operator’s understanding of turning strategy into action.
About GregNext step
Start a conversation.
Tell us what you own, operate or invest in. You’ll hear back from the founder directly, with a plain answer on whether and how we can help.

