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Greg De Rubeis
Founder & Managing Principal
Twenty years on every side of the table: owner’s asset manager, investment broker and operating executive. Greg founded Meritas Real Estate Advisory in Los Angeles to bring all three to the owners, operators and investors he works with.
Notice what people need. Care enough to deliver it. That’s the whole business plan.
Background
On every side of the table.
Most recently, Greg served as Executive Vice President of Real Estate and Designated Officer at a premier Los Angeles-based property management firm. Earlier in his career, he managed assets for private ownership and worked as an investment broker.
On his watch, the firm’s portfolio grew from about 2,300 to more than 8,000 residential units and nearly 3 million square feet of commercial space, about $2 billion in real estate value. He oversaw the integration of 12 acquisitions and led more than 30 corporate staff and 130 resident managers.
What he enjoys most is the people: building teams, and helping others grow professionally and succeed in their own right. He founded Meritas to deliver what he saw missing for owners and operators alike: clear information, candid advice and real follow-through.
- 20+years in real estate
- 8,000+residential units
- 12acquisitions integrated
- $2B+in real estate value
Figures describe Greg’s roles before founding Meritas. They are not results of Meritas.
Where it started
It started with Tic Tacs.
Greg’s first business ran out of an elementary-school backpack: Tic Tacs, sold to classmates at 50 cents apiece. The goal was modest, an extra cookie and a chocolate milk at lunch. The lesson stuck. Find out what people want, deliver it reliably, and they come back.
It took a long executive career to get around to founding a company of his own. Meritas is the first. The backpack was the pilot.
Away from work
Family first. Then the fun.
The person you’d be working with, off the clock.
Family first
Most of his free time belongs to his family, and to two kids whose sports schedules keep the calendar full.
The course and the coast
Golf when there’s a window. The beach when there’s a weekend.
Racing and soccer
Two passions he never outgrew, whether it’s race day or match day.
Moonlighting chef
Creating new appetizers and entertaining friends and family. The kitchen is where he unwinds.
Where he is strongest
The work that holds a business together.
Where Greg’s experience runs deepest.
Client retention
Keeping relationships steady through growth, transitions and hard conversations.
Talent retention
Keeping strong people engaged, with clear roles and a reason to stay.
Integrations
Bringing firms, teams and portfolios together without losing what made each valuable.
Operations
Turning strategy into the daily routines, standards and follow-through that deliver it.
Leadership
Building teams, setting direction and making the calls a growing business needs.
Owner-side oversight
Reading the reports, walking the properties and telling owners what it all means.
Our mission
We turn operational noise into clarity, identifying what is happening and why, and designing the playbook to stay on target, so owners build lasting wealth and limit exposure.
Credentials
At a glance.
- Founder & Managing Principal, Meritas Real Estate Advisory
- California Real Estate Broker (licensed as Gregory De Rubeis), DRE #01487050
- Bachelor of Business Administration, Loyola Marymount University
- Based in Los Angeles, serving Southern California
Next step
Let’s talk.
Tell us what you own, operate or invest in. You’ll hear back from Greg directly.