Meritas Real Estate Advisory

Who leads the work

An executive who has run it at scale.

About Greg

Greg De Rubeis has spent more than 20 years in real estate. Most recently he was Executive Vice President of Real Estate and Designated Officer at a premier Los Angeles-based property management firm, where the portfolio grew from about 2,300 to more than 8,000 residential units and nearly 3 million commercial square feet on his watch.

He oversaw the integration of 12 acquisitions and led more than 30 corporate staff and 130 resident managers. He has sat in the chair you are sitting in now.

  • 8,000+residential units
  • ~3Mcommercial sq. ft.
  • 12acquisitions integrated
  • 160+people led

Figures describe Greg’s roles before founding Meritas, not Meritas results.

Where we help

Where experience changes the outcome.

Six areas where a seasoned operator moves a growing firm forward.

Client retention

Relationship coverage, owner communication and service standards that keep revenue durable.

Leadership & talent

Clear roles, accountable managers and a reason for your best people to stay.

Operations & SOPs

Written standards, workflows and systems that hold up as the portfolio grows, and protect the margin.

Growth & margin

Pricing, portfolio structure and staffing that make growth add margin, not just doors.

Your acquisitions

An operating read on the target, a clean announcement and the clients and people kept.

Exit readiness

Clean data, documented processes and a story that holds up to a buyer’s diligence.

Acquiring a client is expensive. Treating them well is free.

How we engage

As involved as the work requires.

Scoped in writing before work begins. Involvement can change as the work does.

Advisor on call

A sounding board

For the moments that decide an outcome: a client about to leave, a key hire, a hard conversation. Regular working sessions, with access between them.

Defined project

One initiative, delivered

An acquisition, a reorganization, a systems change or sale preparation, scoped and seen through.

Fractional executive

Inside your team

Senior operating leadership for a defined period, working with your managers week to week.

Questions

About consulting for firms

What does a property management consultant do?

Brings senior operating experience to a property management firm’s hardest problems: client retention, leadership and talent, operations and SOPs, growth and margin, acquisitions and preparing for a sale. Meritas works alongside your team for as long as the work requires.

Is this a fractional executive role?

It can be. Some firms want an advisor on call. Others want senior leadership inside the team for a defined period. Each engagement is scoped in writing before it begins.

Do you help firms acquire smaller firms?

Yes. From an operating read on the target and the announcement plan to keeping its clients and people through the first 100 days.

How are engagements structured?

As an ongoing advisory relationship or a defined project, scoped to the situation and confirmed in writing before work begins. We discuss fees after an initial conversation.

Do you also work with owners and investors?

Yes. Owner Advisory serves owners of income property, and Consulting for Private Equity serves sponsors. If a conflict of interest exists, we disclose it before any work begins.